Hey!
Senior Product Designer at Turtlemint with 6+ years experience
I'm a Senior Product Designer at Turtlemint with 6.5 years of total experience, 4 years in product design.
I used to design buildings. Now I design products: apps, web, systems.
At Turtlemint, I design 0 to 1 products and redesign platforms.
A bit about me
My thing? Taking messy problems and making them ridiculously simple.
User research and design that boosted app ratings to 4.5 stars.
Designed web experiences driving 75% revenue growth.
Explore my work below
Built design system for 6.5M+
users.
From buildings to pixels, I still design systems, just now they fit in your pocket :)
Work.
Fintech - B2C
IA & design system redesign
Turtlemint app—finance & insurance management
Simplified how users manage insurance and finances—improving navigation, engagement (+56%), and retention (+25%).
B2B SaaS
Interaction / UX
Responsive design
Mint Academy—insurance
ed-tech platform for agents
Redesigned Mint Academy to make learning simpler and more structured—improving engagement by 35% and completion by 36%.
Scalable UI
Shipped in 6 months with team of 5
Turtlemint's design system
Built a scalable design system for Turtlemint—standardizing UI and accessibility, and cutting design-to-dev time by 90%.
Coming soon
Product design
UX growth
Insurance verticals—vehicle, health & life
Designing dedicated experiences for each insurance type—educating users on risks, simplifying policies, and guiding faster claims.
My digital diary.
AI in design
Vibe-design with
Figma Make!
See how I used Figma Make for real-time AI prototyping — Shipped 4 features in just a week
Check out
AI in design
Retro game with
Figma Make
I used AI in Figma Make to build a small retro game. It was a quick test to see how fast ideas can become interactive.
Play the game
UXPsychology
Designing for myself
(but I’m not the user)
We aren't always our user - This article is reminder to break bias and design with empathy, not assumptions.
Read full blog
Product thinking
Zomato’s food rescue
feature teardown
Studied how Zomato’s Food Rescue uses simple design to inspire food donations
Read the teardown
UXPsychology
9 UX psychology laws
See how 9 key UX laws that explain how people think and act — and how we can use them to design better experiences.
Read full article
UIDesign
Glass design in UI
Tried Figma’s Glass Effect—wasn’t a fan of Apple’s glass look, but this was surprisingly fun. The looping background is made in Sora.
Check out
What my peers say about me.
“She is a go-getter as well as fantastic team player & a natural leader who is always the first to help team members learn, deliver and grow.”
Malavika Patel
Ex-Design Director,
Turtlemint
"Persistent, kind, collaborative, and quietly brilliant. I learnt a lot from her way of working and would team up with her again in a heartbeat."
Siddhi Patil
Harvard, MDE
Ex- CX Designer, Turtlemint
“On my projects at Turtlemint, her work hasn't just looked good— driving up both adoption and retention. Aditi excels at end-to-end project ownership.”
Rohan Gupta
Sr Product Manager, Turtlemint
"She was patient, insightful, and always willing to share her expertise… It was inspiring to see the depth and meticulousness she brought to her user research."
Angad Singh Banga
Ex Product Designer, Turtlemint
Let's get in touch!
@ 2025 - Aditi Bagul
Handcrafted by me. Co-built with Framer. Advised by GPT-5
Hey!
Senior Product Designer at Turtlemint with 6+ years experience
I'm Aaditi Bagul
My digital diary.
9 UX psychology
laws
See how 9 key UX laws explain how people think and act—and how we can use them to design better experiences.
UXPsychology
Vibe-design with
Figma Make!
See how I used Figma Make for real-time AI prototyping — Shipped 4 features in just a week
AI in design
Designing for myself
(but I'm not the user)
We aren't always our user – this article is a reminder to break bias and design with empathy, not assumptions.
UXPsychology
Retro game with
Figma Make
I used AI in Figma Make to build a small retro game. It was a quick test to see how fast ideas can become interactive.
AI in design
Glass design in UI
Tried Figma’s Glass Effect—wasn’t a fan of Apple’s glass look, but this was surprisingly fun. The looping background is made in Sora.
UIDesign
Work.
Mint Academy—insurance
ed-tech platform for agents
Redesigned Mint Academy to make learning simpler and more structured—improving engagement by 35% and completion by 36%.
B2B SaaS
Interaction / UX
Responsive design
Turtlemint app—finance & insurance management
Simplified how users manage insurance and finances—improving navigation, engagement (+56%), and retention (+25%).
IA and design system redesign
Fintech - B2C
Turtlemint's Design System
Built a scalable design system for Turtlemint—standardizing UI and accessibility, and cutting design-to-dev time by 90%.
Design system
Fintech
Scalable UI
Coming soon
Coming soon
Insurance verticals—vehicle, health & life
Designing dedicated experiences for each insurance type—educating users on risks, simplifying policies, and guiding faster claims.
Product design
UX growth
AI in my design workflow
Building an AI-powered workflow across research, ideation, and rapid prototyping-making design cycles sisgnicantly faster and more experimental.
Research
UI
Prototyping
User testing
What my peers say
“She is a go-getter as well as fantastic team player & a natural leader who is always the first to help team members learn, deliver and grow.”
Malavika Patel
Ex-Design Director,
Turtlemint
"Persistent, kind, collaborative, and quietly brilliant. I learnt a lot from her way of working and would team up with her again in a heartbeat."
Siddhi Patil
Harvard MDE,
Ex-CX Designer,Turtlemint
“On my projects at Turtlemint, her work hasn't just looked good—driving up both adoption and retention. Aditi excels at end-to-end project ownership.”
Rohan Gupta
Sr-Product Manager,
Turtlemint
"She was patient, insightful, and always willing to share her expertis. It was inspiring to see the depth and meticulousness she brought to her user research."
Angad Singh Banga
Ex-Product Designer,
Turtlemint
A bit about me
My thing? Taking messy problems and making them ridiculously simple.
I used to design buildings. Now I design products: apps, web, systems.
I'm a Senior Product Designer at Turtlemint with 6.5 years of total experience, 4 years in product design.
At Turtlemint, I design 0 to 1 products and redesign platforms.
User research and design that boosted app ratings to 4.5 stars.
Designed web experiences driving
75% revenue growth.
Built design system for 6.5M+
users.
Explore my work below
From buildings to pixels, I still design systems, just now they fit in your pocket :)
Let's get in touch!
@ 2025 - Aditi Bagul